Create Instagram Reels like a pro - no dancing or pointing required!
The struggle is reel: social media is constantly changing and it can feel overwhelming to keep up. Instagram Reels is a whole new content format and a lot of social media managers, creators, and business owners can feel a bit intimidated to jump into the Reel unknown.
This course will teach you everything you need to know to create & execute a flawless Instagram Reels strategy:
If you can relate, you’ve come to the right place:
You know you need to create Reels, but every time you open the app you break out into a cold sweat
You spend way too many hours editing a reel, only for it to flop
Your Instagram engagement and growth has stalled or stopped.
You’re worried your content will look cringe, instead of cool
You run an Instagram for your business or job and you don't want to fall behind on trends
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Who is this course for?
Basically anyone who has ever watched or created a Reel, but wants to take their content up a notch:
Social Media Marketers
Let’s face it: the social landscape is constantly evolving and changing. Learning new, in-demand skills like filming & editing Reels allows you to stay highly valuable to your job, or seek out new work opportunities.
Creators
The more Reels you create, the more people you’ll reach and followers you’ll score. Since Instagram is literally paying creators to post Reels now, it’s a great way to establish brand authority in your niche while making some extra cash.
Entrepreneurs
It can feel like running the Instagram for your business is a full-time job in and of itself. Learning to create Reels quickly and efficiently allows you more opportunity to maximize sales, and acquire new customers!
Module 1: Creating a Reels Strategy
Gain knowledge, get views, go viral! Learn how to identify and tap into trends, find trending audio, & create a meme mentality for your niche. I’ve boiled down all my best practices and give you all the tools you need to make informed, data-based decisions on your posting strategy.
Access your “meme mentality” to create relatable content
Identify and forecast Reels trends
How the Reels algorithm works (and how to make it work for YOU)
Utilize captions and hashtags to increase reach
Create hooks for your Reels to help you go viral
Module 2: Filming Your Reels
Get the technical chops to feel like a pro filming transitions and finding your light. It’s like a mini-film school where you’ll learn all the features, both in the Instagram app and using InShot.
Prep for filming with shot lists and scripts
Batch your content by filming multiple Reels in one day
Get filming advice, like lighting techniques
How to film flawless transitions
Gain confidence to show up on camera
Module 3: Editing Your Reels
Ever opened up the Reels editor and been like “WTH do I do now?” Well, don’t worry. In this segment we’ll go through the actual process of editing your reels — in app, or using the Inshot app. Plus, learn how to take your storytelling to new heights with music and text!
Learn how to use all the editing tools in the Reels app
Learn how to edit Reels in the InShot app
Editing tricks for creating transitions like a pro
How to add custom branded text
Tips for using music to create a viral moment
Join 200+ students and get access to:
14 videos to teach you everything you need to know
Exclusive community group, including feedback from Taylor and Q&A’s
BONUS: Reels planner to stay organized
BONUS: Filming equipment list
Pay Monthly
$109
5 monthly payments
Pay In Full
$497
Best Value!
By
Hey 👋 My name is Taylor Loren and I’ve been working in social media for over 10 years! I’ve created viral content for brands, with my Reels racking up over 50 MILLION VIEWS. 🤯 And now I’m ready to share all my secrets with you in The Reels Course!
I’ve managed brand & content teams as the Head of Marketing at Girlboss and Director of Content Marketing at Later. My expertise has been featured in publications like The New York Times, and one of my reels went so viral I even did an interview with CNN!
But I’ve never lost track of the idea that social media marketing should be fun, and this course is no different: I wanted to make the course one that I’d want to take! Which is why I made sure this course was super entertaining, engaging, and community-focused.
As Featured In
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What It’s Like To Learn From Me
This course consists of pre-recorded video modules and slides to follow along with! You can start, stop, and pause the course as often as you like for bathroom & snack breaks.
Life-time Access
Even though trends change on social media, your access to this course won’t! We’ll be updating the course as new developments and updates roll out, which means your content will always be fresh.
Learn At Your Pace
Making content should happen on your time, which is why this course is self-paced, meaning you can start, stop, pause, and go grab another cup of coffee any time you want.
Make New Friends
Making content alone can feel...well, lonely! That is why we have an active Facebook community of other content creators who are down to swap feedback and hype up your latest creation. Plus, any questions you might have? We’ve got you.
Why take an Instagram Reels Course?
Instagram is putting their money where their mouth is by investing $1 billion in paying content creators posting Reels. You get paid per view, which is a pretty good incentive to make some 🔥 content.
Since Reels are getting love from the algorithm, brands and companies are hungry to hire talent with the ability to create and optimize Reels.
Social Media Management is a dynamic profession that requires you to stay in-the-know of latest practices and content creation. Wow your boss and level up your job prospects through upskilling!
Reels work a lot like the Instagram Explore page! Meaning your Reels will be seen by both your followers, and an entirely new audience.
Reels are highly shareable and entertaining, meaning they’re the easiest way to go viral on Instagram right now.
FAQs:
+ How much experience do I need for this course?
If you’ve ever opened Instagram then you have enough experience for this course! I wanted to create a course that was approachable and valuable for people at all skill and experience levels - but if you’re new to Instagram marketing, being able to pause and rewatch videos will be a big help as we move fast!
+ What outside materials do I need to take this course?
A computer or cell phone with access to Instagram and the internet!
+ If I’ve already taken your TikTok course, how will this be different?
My TikTok Masterclass is focused on TikTok-specific trends and editing. It’s a great friend to this course, but we go way more in-depth in this one! Plus, Reels has its own algorithm, best practices, and different in-app editing tools than TikTok.
+ What is the price difference if I pay monthly?
Paying in full will save you $46! Or you can pay in instalments with five monthly payments of $87.
+ Can I expense this course as part of my professional development budget?
Absolutely! Plus, something pretty cool is that $5,250 of education assistance benefits are tax-free per employee (in the US). To learn more, see this page on Employer-provided educational assistance.
In Canada, you can also deduct the cost of a training course as an employment expense, learn more here.
If you’re unsure whether or not your company offers education assistance benefits, it never hurts to ask! When I worked in tech, the companies I worked for had a yearly educational stipend of 2K for me!
Make a case for how this course would help you execute your job more efficiently, or explain how Reels can add value to your company’s marketing initiatives.
If you want to talk through your specific situation, email me and we can chat about it! 👍
+ Will I learn other Instagram strategy tips?
No, this course is entirely focused on the creation of Reels and best practices around creating and posting them. However, I do offer other classes if you’re looking for strategies on other topics.
+ Why is the course $497?
Great question! In this course we walk you through everything from creating content buckets, identifying viral Reels trends and audio, how to create Reels, and the best practices for posting. The video content and resources adds up to over 3 hours of instruction. Having worked in Social Media Marketing for a decade, my consulting fee is typically $200/hour. So, basically you’re getting 3 hours of consulting from me!
+ What sort of support is offered throughout the course?
When you purchase the course, you’ll get an invite to our active and supportive Facebook community where you’re encouraged to ask questions, get feedback, and interact with me and your fellow classmates! We also have an Instagram account @reeltips where you can stay up-to-date with all the latest trends and tutorials! We’re here for you.
+ If I take this course and it isn’t for me, do you offer refunds?
Once the course is purchased, I’m unable to offer refunds. However, I understand that everything is a case-by-case basis! If you’re not satisfied with your purchase, I’d love to chat and get your feedback.
+ How long does this course take to complete?
This course is entirely self-paced! The run time for the video lessons clocks in at around 2.5 hours, but you’re always welcome to return to the content to review again.
When does the course launch?
The course launches November 3rd and will be open until November 8th at 11:59 PST. The course will re-open again later in November at full price!
Pay Monthly
$109
5 monthly payments
Pay In Full
$497
Best Value!