The Content Strategy Playbook
Post to win, not to just stay in the game.
An actionable, on-demand course to create your content game plan and put it into play, by Taylor Loren.
The Content Strategy Playbook
Post to win, not to just stay in the game.
GAME. SET. STRATEGIZE.
GAME. SET. STRATEGIZE.
Content not hitting like it used to?
You’ve tried all the “algorithm hacks” and [literally] danced the dance buuuuut you’re still in your flop era
Sudden panic hits in the early afternoon when you realize you haven’t posted yet
Coming up with content ideas is your biggest biz trigger
Content? Serving. (Well, for just a few weeks until you get burned out again)
THE CONTENT STRATEGY PLAYBOOK
Your content has enough participation ribbons.
Own the game by creating a content strategy that helps you get closer to the business goals that really matter (going viral isn’t one of them).
The Content Strategy Playbook is a step-by-step guide to building your strategy, planning your content calendar, and setting up a stress-free workflow.
When you’re creating the right type of content, you:
01.
Court your dream followers
02.
See real growth happen
03.
Feel good about every post
You don’t need to post more - you just need a strategy.
Posting consistently won’t help you hit your business goals if it’s the wrong type of content.
A good content strategy is knowing who your ideal audience is, why they should follow you, and how you’re going to use content to achieve your big business goals.
And the best part? Since all of your content is tied to your big business goals, you don’t have to post every single day in order to see results. Quality over quantity, people!
Inside the Playbook
OK, I’m in. This sounds like I just need to put a content plan into action and stick to it. What else am I going to learn?
Meet the Team
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Inside the Playbook
OK, I’m in. This sounds like I just need to set goals, put a content plan into action, and stick to it. What else am I going to learn?
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Content Strategy
→ Audit Your Content
→ Set Goals
→ Build Your Ideal Audience
→ Create Content Pillars
→ Brainstorm Content Ideas
→ Design a Growth Strategy
→ Channel Strategy+ 20 advanced ChatGPT prompts
for coming up with content ideas
+ 29 workbook prompts to
create your strategy from scratch🎾 BONUS: get my Content Strategy Deck Template for free if you sign up by June 25th!
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Yearly & Quarterly Planning
→ Create a 2024 Marketing Plan
→ Set Quarterly Milestones
→ Plan Q3 + Q4🎾 BONUS: get my Yearly & Quarterly Planning Notion Template for free if you sign up by June 25th
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Content Planning
→ Monthly & Weekly Planning Routines
→ Organizing Your Content Calendar
→ Monthly Content Reports
→ Managing Content Tasks
→ Creating a Content Series
→ Repurposing Your Content
→ Improve Your Consistency
→ Batching Content
→ Preventing Content Burnout -
Extras
→ Read the course like a book or
→ Listen to the course as a podcast (available by June 25th)
→ Create your strategy with fill-in-the-blank workbook prompts and advanced ChatGPT prompts
→ Join The Player’s Box, our online community to ask questions, share wins, and connect with your teammates (3 months access)🎾 BONUS: enroll by June 25th and get two templates for free! ($38 value)
→ Content Strategy Deck Template
→ Yearly & Quarterly Planning Notion Template -
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A Crowd Favorite
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Kendall McLean, Marketer
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Jayna, Social Media Manager
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Tricia Rosas, Creator
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Veronika Vebere, Marketer
A Crowd Favorite
-
Tricia Rosas, Creator
-
Kendall McLean, Marketer
-
Veronika Vebere, Marketer
-
Jayna, Social Media Manager
-
Tricia Rosas, Creator
-
Kendall McLean, Marketer
-
Veronika Vebere, Marketer
-
Jayna, Social Media Manager
Get instant access
1 payment of $99 USD
2 payments of $50 USD
Content Strategy Playbook
Planning Workbook
Read the Book or Listen as a Podcast
20 Advanced ChatGPT Prompts
The Player’s Box (3 Months Community Access)
Bonus: Content Strategy
Deck Template
Bonus: Yearly & Quarterly Planning
Notion Template
Enroll by June 25th for bonuses! ($38 value)
You’re not just learning strategy — you’re putting it into play, stat.
An actionable, step-by-step guide to content strategy & planning.
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💡
Get your strategy done in a day with planning templates, ChatGPT prompts, and Madlibs-style resources.
Plus, a workbook you’ll actually want to use (and re-use). -
🏆
Play to your strengths with the option to read or listen to the course.
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🧠
Built with neuro-divergent brains in mind: learn in a self-paced, low-stimulation setting.
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🎾
Bounce ideas around and celebrate your wins in The Player’s Box, our exclusive online community.
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🗓
The Playbook + My Content Cal Template = a match made in heaven.
Meet Taylor Loren
Hey! I’m Taylor, a marketing director turned consultant, and your personal content strategist.
I was the first marketing hire at Later, where organic content became the #1 source of new customers. My job was to set the content strategy that would achieve our big business goals.
And it worked.
Later grew to over 3 million users and was acquired in 2022.
For 15 years I’ve managed content calendars for big brands, created content strategies for clients, and grown my own creator career. So trust me, I *really* get content, and soon you will too!
Meet Taylor Loren
Hey! I’m Taylor, a marketing director turned consultant, and your personal content strategist.
I was the first marketing hire at Later, where organic content became the #1 source of new customers. My job was to set the content strategy that would achieve our big business goals.
And it worked.
Later grew to over 3 million users and was acquired in 2022.
For 15 years I’ve managed content calendars for big brands, created content strategies for clients, and grown my own creator career. So trust me, I *really* get content, and soon you will too!
questions? answers 👇
