Social Media & Content Marketing Courses
Okay, I don’t want to sound old but…I have been creating online social media courses for over 11 years! I started creating them back when my job title was “social media intern,” and over the last decade I have created comprehensive social media training for brands like Skillshare, Shopify, and Later!
Check out the list below for all of my recent courses (most of them are free!) and stay tuned for my Instagram Reels Course launching soon.
Mastering TikTok: Stop Scrolling & Post Your 1st TikTok!
You’ve seen the dances, the voice overs, and viral challenges. TikTok is a fun, new, participatory social media platform — and NO, it’s not just for the kids.
In this class you will learn how to shoot, edit, and optimize your TikTok’s for more views, and how to navigate the TikTok ecosystem so you can stop scrolling and start posting.
We’ll cover:
✦ Debunking myths of how the TikTok algorithm & For You Page works
✦ Creating & editing your TikTok videos like a pro (including transitions!)
✦ Optimizing your TikTok video with text, captions, hashtags, & effects
✦ Demonstrating how to create a “meme mentality” and to help you go viral on TikTok
Who is this class for?
This class is designed for anyone who wants to create engaging content for TikTok, each lesson provides step-by-step instructions on how to master the app in your own creative way. Whether you’re an individual who just wants to create TikToks for fun or a brand looking to expand your audience, this class has something for you!
Content Planning Workshop
Let's plan your 2021 content calendar together! If you want to grow, you need to get organized & make a plan - so let's make it happen.
2021 ENROLMENT IS NOW CLOSED! STAY TUNED FOR A 2022 OFFERING… 👀
Here's what is covered in the 2 hour workshop:
✦ Content Calendars: how to plan them efficiently & stay organized (included: content calendar templates for Google Docs, Notion, & Asana, plus a content planning workbook for you to customize).
✦ Yearly Planning: I'll take you through the exact process I use to plan out a year of marketing activities, and work with you to create yours! This applies to all marketing channels like blog, email, social, events, campaigns, & more
✦ Quarterly Planning: I'll share examples of how to take your 2021 content plan and create a detailed quarterly plan & content calendar out of it
✦ Success Metrics: how to choose KPIs/OKRs for your content, how to measure your analytics, and how to FORECAST for 2021! (aka how to impress your boss)
✦ Channel Strategy: what channels should you be focusing on in 2021? How to create a multi-channel content calendar, plan for a new channel (eg TikTok, Clubhouse), and cross-promote your content across all channels
How to Use TikTok for Business (Later)
Not sure where to start with TikTok for your business? Say no more. This free 35 minute-long course will teach you everything you need to know— from how to create viral videos to understanding the powerful TikTok algorithm.
Tune in to this TikTok for Business course and learn how to:
✦ Stay on top of the latest trends and challenges
✦ Make the most of TikTok’s algorithm (yep, we’re talking about the For You page)
✦ Reach new audiences with TikTok ads
THE INSTAGRAM BRANDING COURSE WITH OVER 30,000 STUDENTS!
Want to stand out on a crowded platform? You already have everything you need! This 60-minute class all about building an Instagram presence that embodies your whole self — and attracts followers who genuinely care!
Designed for anyone who wants to be someone online, each lesson provides accessible, actionable steps to take you from just another user to a must-follow account.
Key lessons cover:
✦ Defining Instagram success on your own terms
✦ Debunking common myths and working with the algorithm
✦ Creating a one-of-a-kind account that’s worth the follow
✦ Building a community that’s obsessed with you
Whether you’re an entrepreneur, aspiring influencer, or simply someone who wants to create content people care about, Taylor’s holistic approach will eliminate the pressure and give you the tactical tools you need to achieve your goals, online and off!
Not a Skillshare member? Use my special link to watch this course for free AND get one month free of Skillshare Premium!
How to Make Money on Instagram (Shopify)
Instagram is the perfect place to find new customers, educate your audience about your products, and move the bottom line. But depending on your audience and your products, it’s important that you find the Instagram shopping feature that works best for you. In this course, you’ll discover the Instagram Sales Framework that can help you make more money on the platform.
Key lessons cover:
✦ How to make money from your Instagram feed, stories and profile
✦ How to optimize your profile
✦ How to get set-up to sell on Instagram