Olivia Rodrigo ‘GUTS’ is Taking Social Media by Storm

Let's give a round of applause to Olivia Rodrigo, because this multi-talented artist, songwriter, and actress has not only mastered the art of TikTok but has also aced the game of marketing her latest album, 'GUTS,' through the power of social media. It's become almost routine – every few days, a fresh set of lyrics from her album burst onto our feeds, creating a brand new TikTok trend. 

But what sets Olivia apart in the world of digital marketing is her unparalleled approach to promoting her album. While many artists use TikTok to tease their new music before its release, Olivia takes it up a notch by actively participating in and even creating trends associated with her songs. 

She has a knack for giving each track a ✨unique✨ moment in the spotlight. For example, her fiery anthem, 'All American Bitch,' gave birth to trends like “I pay attention to things most people ignore.” These trends involve pairing her lyrics with video snippets that celebrate life's often-overlooked treasures. And our personal fav, the iconic 'All American Bitch' transition, which gives you a day-to-night look transition, resulting in TWO popular trends for one song. 

Here are some lessons marketers can learn from Olivia (and her marketing team):

• Extend the hype of a new launch by putting a new creative spin on it a couple weeks after you launch. How can you make something “old” seem new again?

• Utilize trending sounds to integrate your product in a fun way that isn’t too sales-y like she did here and here

• You don’t need fancy equipment to make compelling content: she shot her entire music video on an iPhone!

• Start your own trend! Utilize the Reels templates feature to make it easy for your followers to recreate a cool video (you might need to show them how to do this in stories or as an CTA in your caption!)