Is TikTok Coming After Amazon With TikTok Shop?
In the ever-evolving world of e-commerce, TikTok has emerged as a dynamic player with its game-changing innovation: TikTok Shop. As The Atlantic reported, the company has set its sights on selling more than $20 billion worth of items through this portal this year, making it a significant contender in the online shopping arena.
But what exactly is TikTok Shop, who is it designed for, and how can you make the most of it? Let's dive into this digital shopping phenomenon🛍
TikTok Shop was launched in September with the Creator Shop. The platform empowers sellers to directly list their products on their TikTok profiles, allowing buyers to complete their purchases right within the app (similar to Instagram Shop).
Stand Out Features of TikTok Shop:
Commission for Creators
Sellers can set a commission on their items, which is huge considering how TikTok influences viral product trends (I have an entire saved folder on my TikTok called “to buy.”)
Now, creators, influencers, and everyday users can earn a slice of the pie when their videos drive product sales. Brands are already quickly adopting TikTok Shop and reaching out to creators to ask them to join their shop and post for commission (I get several of these emails per week).
SEO Simplified
No need to delve into the complexities of SEO as you would on Amazon or Shopify; TikTok's algorithm offers a user-friendly SEO structure, making it accessible for new sellers.
The New Shop Feed
TikTok Shop comprises various components, including the new Shop Feed, which bears some resemblance to Amazon. While it might feel slightly out of place within the TikTok app, the product integration seamlessly enhances the user experience. This feature may need a little tweaking.
The ‘Shop’ Button
A handy "Shop" button appears, allowing viewers to explore the products featured in videos without disrupting their viewing. Creators can also create a "showcase" similar to an Amazon storefront, making it incredibly easy for users to shop their favorite influencers' endorsed products.
Small Businesses Welcome
If you're a small business owner, pay close attention. TikTok Shop offers a low entry barrier, as you can set up your shop with just one product. The algorithm gives preference to shop posts, creating a ripe environment for small businesses to thrive and expand their online presence.
I would recommend you check out Fohr’s free ebook ‘The Need-to-Know on TikTok Shop’ to kickstart your journey and dive into more detail. Here are three of their tips:
Small businesses, don't hesitate—start now. You can make an impact with even just one product.
Include low-cost products in your inventory. They are more likely to attract impulse buys from users.
Add products you're gifting to influencers in your shop. This allows them to link to these items, enhancing your visibility and credibility on the platform.